Our Story of Service

Our son and America’s Finest Beverage Catering founder, Travis Livingston, was a fighter. Not that you would have known that from meeting Travis — he was quiet and humble, but also had a fierce sense of duty and honor.

He fought bravely in Afghanistan as a U.S. Fleet Marine Corpsman.

He fought to make peace with his new disability after he was injured in an IED explosion in Afghanistan.

He fought against an opioid addiction prescribed to treat his war injuries and PTSD.

He fought to save his own life, moving himself to Dallas to be with family and find a new community amongst our local DFW veterans.

He fought to start this business and create a space for all of his fun, smart, dedicated veteran friends to after they rejoined civilian life.

And even though we lost him to his fight against addiction in 2020, his legacy lives on through us.

That’s why this job is about so much more than catering.

It’s about honoring Travis’s memory by donating some of our profits to his favorite veterans organizations.

It’s about hiring Dallas veterans who need an accessible, uplifting way to share their military-trained talents like professionalism and hard work with the world.

It’s about helping you celebrate life’s biggest moments, just like Travis would have wanted.

Thank you for allowing us to serve you.  

Joanna & Jim Cox

Meet Our Team

Travis Livingston, Founder
US Navy
1988 – 2020

Travis founded America’s Finest Beverage Catering in 2018 as a way to help himself and other disabled veterans find purpose and make a little extra money in a fun, relationship-focused environment. He was a quiet and humble man who loved a good party and loved being involved in the veteran community even more. America’s Finest Beverage Catering is his legacy.

Jim Cox, Owner
US Navy

The Navy taught our owner, Jim, the values of discipline and hard work — two traits he brings with him each day at AFBC. When he’s not tackling the grunt work like hauling heavy boxes of liquor at the office, you’ll find him piloting commercial airline jets.

Joanna Cox,
Executive Vice President

As the Executive Vice President, Joanna's wears many hats. When she's not working, she enjoys working out, bike riding and traveling.

Adam Colunga

Sales Manager

Alberto Valenzuela


• 3 years of service• As a Marine, I take pride in my work as it is adirect reflection of the core values instilled in me. You can count on me to always help anyone in need without expecting anything in return. It is my duty to keep myself and those around me safe.
• In my spare time I enjoy running and working out. As a former boxer of 20 years I enjoy the physical challenges in the gym and in the boxing ring. Old habits are hard to break.• What working at AFB means to me is: During my time with the Marines I learned to value life, to grab every moment and live it to its fullest. To never complain about minor inconveniences because that’s just what they are, minor inconveniences. Every meal is a feast and every day is a gift. I am proud to work with a group of people who understand and value these principles without judgement. I take pride in bringing smiles to our clients as we provide a safe and energetic environment during our events. AFB is not working a job, it’s working with family

Brian Aft

Front of House

Hi I'm Brian. I served in the Marines. I really enjoy working or America's Finest Beverage Catering. They are great people whom I'm very lucky to call my friends.

Call Newkirk


My name is Cayla Newkirk and I am one of America’s Finest Bartenders. America’s Finest is more than just a business to me, it’s my family. This business was created by a very dear friend of mine. I have been with it from the beginning. I have seen it grow from the ground up. The values of this company, to honor and serve, are what I live by in my daily life. Honestly, it’s no different than my everyday job as a flight attendant. So whether I am in the sky or behind the bar, it brings me joy to serve the people. When I’m not flying, I enjoy a good run, traveling, or trying any new flavored pickled food.

Carly Drumm


Evan Cox


What it means working for Americas Finest Bartending is living on my brother Travis and his legacy. Also a Veteran I served 4 years i recently got out of the Navy in 2021 and now pursuing my degree in Business. Being the younger brother of Travis and the son of the family and veteran owned company its an honor to still make it thrive. The party always starts with the bar and its my pleasure to give our customers a memorable experience they wont ever forget. Helping create those moments, is what i love about this business.

Jack McCann


My name is Jack McCann I have been bartending for several years. I love mixing drinks and meeting new people at events. Working for America’s Finest has been my pleasure, and an honor to work with those who served and protected our country.

Josh Sager


The military taught me how to be accountable and the value of hard work. Hobbies: Anything that gets me outside and active, CrossFit, surfing, snowboarding. What it means: working for America's best means an awful lot to me. It means a lot to be able to support Travis’s company and help it thrive.

Kat Holburn


Mel Sager


The team is always so lively and every event we work is a blast! We dance, we laugh with our clientele and sling drinks all night long! Americas’s Finest Bartending adds that extra sparkle to any catering event we attend!What working for America’s Finest Bartending means to me: My husband and I had the pleasure of knowing the late owner, Travis Livingston and seeing his vision for the company. After Travis passed, the entire adaptive community felt a little less bright without this presence and we gathered around Jim & Joanna to see how we could help. We got the opportunity to show up for a dear friend and in a way, it helped us heal - knowing that his legacy would be carried on by a group of people that cared just as much as he did.My day job is at Capital One Small Business Banking as a Sales & Ops Specialist. I enjoy working out, travel and quality time with loved ones!

Phillip Brown


I believe that bartending is not just preparing drinks, but also the customer service given. My mission is to create perfect cocktails, ensure complete satisfaction, and promote a friendly environment where everyone drinks responsibly.

Tammy Aft


I love working as a bartender because I love to communicate with others. I enjoy meeting people from across the globe, listen to them, share moments and stories, and making their experience amazing at America’s Finest!I’ve only been with America’s Finest a few months, but have never worked for a company that values its staff like they do. I love coming to work with the environment as positive, familiar, and exciting as it is at America’s Finest. Real Job : Restaurant Employee

“America’s Finest were amazing to work with! They were kind, attentive, and made sure all of our concerns or needs were met promptly! The staff on our wedding day were so patient and caring to all of our guests. I couldn’t recommend a better bartending service! ”

— Erica & Ivy

Our Values

We honor your trust in us by acting with professionalism and integrity. We honor our veteran employees’ sacrifice with an accessible place to work. We honor our founder’s memory by donating to veteran organizations that impacted his life.

If our military service has taught us anything, it’s that the little things are worth celebrating! Which is why we work to make each AFBC event as fun as possible, starting with our own attitudes.

We may have started as a true family-run business between parents and son, but today our entire staff loves each other like blood. We hope to honor your family bonds, too, by treating your family like our own.

Let Us Serve You

Our experienced bartenders are ready to serve up beer, wine, liquor, and professionalism at your wedding, private party, or corporate event.

Learn About Our Bartending